Chapter 1 and 2 Readings

You can expect a few questions on the Hospitality Marketing Mix this week. The photo shown here is another example of one element of it. Or could it be two? Yes, it could!

The Chateau does not offer Groupon deals often, so take a look. Click image to see details of the offer.

Chateau Montebello Groupon Deal

Chateau Montebello Groupon Deal

About Ian W. McVitty

Teacher, Academic Advisor and Learner.


6 thoughts on “Chapter 1 and 2 Readings

  1. With The Chateau, I see Pricing mix because they are show what the regular price is as well as the amount you are saving getting this Groupon. I also see Presentation mix, their are talking of the location of their facilities and what activities can be done there. Not to forget the beautiful pictures of a peaceful/quite/relaxing establishment, that’s family friendly.


    Posted by Kimberley McCullough | September 9, 2014, 11:21 pm
    • Yes!
      I like your answer.
      In the picture you can see elements of the Presentation Mix, such as décor, atmosphere, location, and even customers. There are examples of Price too.
      What about Groupon, the company? Could it be an intermediary? If so, what would that make it?


      Posted by Ian W. McVitty | September 10, 2014, 3:52 pm
  2. I absolutely agree with Kimberley that the pricing mix as well as the presentation mix are present in this Groupon deal.
    As far as Groupon being an intermediary, Groupon definitely does that well too. That might make Groupon a distribution channel for the Chateau Montebello, therefore making Groupon part of the distribution mix.


    Posted by Kelsey Madejchuk | September 10, 2014, 4:38 pm
  3. I absolutely agree with Kimberly when she says that there ar elements of the pricing mix and the presentation mix.
    As far as Groupon being an intermediary, I believe that Groupon does that really well. By making this deal with Groupon, Chateau Montebello is using Groupon as a distribution channel and that therefore makes Groupon part of the distribution mix not only for the Fairmont Chateau Montebello, but also for everything else that we see on Groupon.


    Posted by kelseymadejchuk | September 10, 2014, 4:42 pm
  4. Over here i can mostly see price mixing and presentation mixing. Moreover considering Groupon Fairmont Chateau makes distribution channel though everything includes that.


    Posted by parm0043 | September 12, 2014, 3:09 pm

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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