Module 2, Segmentation

Chapter 3 and 4 Readings.

On to Module 2 with chapters 3 and 4…a lot to consider and read!   In the chapter 3 handout, there is space for your top 5 criteria for choosing a pub. Fill them in.  My number 1 criteria would be friendly service.  What are your top five?
You should also be writing three keyword sentences this week, one for each handout.

This video will show top criteria for a family and leads to either a compensated or non-compensated approach to making the choice ( a question on the module 2 quiz).

About Ian W. McVitty

Teacher, Academic Advisor and Learner.


12 thoughts on “Chapter 3 and 4 Readings.

  1. If I have misfortune to book a hotel room with a heavy smell of old, mold and dust, with worn carpets and old curtains, with dirty windows and dusty balcony, all five rules (friendly staff, free WiFi, all the pools in the world, cozy bedding and free hot breakfast) does not matter, do not have any fun, instantly disappear like in a magic number of David Copperfield.

    Liked by 1 person

    Posted by Clementina Ancu | September 20, 2014, 11:51 pm
    • Clementina, I agree. So customer decision making is complex, right?


      Posted by Ian W. McVitty | September 21, 2014, 1:32 pm
      • Yes, Ian, customer decision making is a complex process which involves a number of external factors, totally independent on our will or desire, which most often we do not take them into account or we do not even believe that they could exist.


        Posted by Clementina Ancu | September 21, 2014, 1:57 pm
        • Clementina,
          Enjoyed reading your comment. Involved decisions such as a holiday can take a lot of research. I am grateful for Travel Advisor, Expedia and other online sources where I can read reviews. Can you give me an example of a factor that influenced a decision of yours?


          Posted by Ian W. McVitty | September 25, 2014, 2:09 pm
  2. I believe this to be a non compensatory approach because a place with a pool always wins.

    Liked by 1 person

    Posted by Kimberley McCullough | September 21, 2014, 6:26 am
  3. Interesting comment. The way I see it Kimberley is that they go through the first few steps of the process and when they get to the weighing alternatives, that’s when they go with either approach. Expedia and Travel Advisor save a lot of time, providing reviews, but the decision is still up to you 🙂


    Posted by Ian W. McVitty | September 23, 2014, 4:17 pm
  4. Usually, I am looking at the pictures taken by the tourists, pictures from their vacation, pictures with the hotel where they were accommodated as well as from their hotel room. For me a picture taken by an amateur, unretouched in Photoshop says more than a thousand of words.


    Posted by Clementina Ancu | September 26, 2014, 4:56 am
  5. Travelling with a family full of kids, I would probably put the cleanliness of hotel rooms as a first and most important point when choosing a hotel, rather than a fiendly staff or a pool, for example. Unsanitary is the worst thing can be ever met in a hotel. I also wouldn’t say that free Wi-Fi is a very essential amenity for a travelling family, because the purpose of travelling is to see and experience things as an entertainment, but not to use the net throughout the whole trip.


    Posted by Anna Verozub | September 29, 2015, 2:39 am

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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