Consumer behaviour, Differentiation, Module 2, Positioning, Segmentation, Targeting

Six trends for golf course owners for 2014

sport-graphics-golfing-839609These easy and quick six trends address all the issues facing golf clubs today in Canada. Very cool. Very helpful. It also addresses women in golf.

If you use them, please cite in text: (Stanley, 2013) and reference.


About Ian W. McVitty

Teacher, Academic Advisor and Learner.


6 thoughts on “Six trends for golf course owners for 2014

  1. I really like number four.
    If the weather is bad and no one is out playing golf, what other sources of revenue are there? There should be choices in all weather.
    So how is the Rideau Golf Club doing in this respect?


    Posted by Ian W. McVitty | October 8, 2014, 5:16 pm
  2. They did open a curling rink so that when the golf course is closed in the winter they club is still generating money. They also have a café which serves casual lunch & diner, not to forget a dinning area. Maybe they could look into opening one or both of these up to the public to have more people of the community coming out to them. Even if the weather is a little bad.


    Posted by Kimberley McCullough | October 9, 2014, 2:16 am
  3. I really like the first point because one more partner better than one more competitor and business cooperation can promote the golf economic development.

    Liked by 1 person

    Posted by junweihu | October 10, 2014, 12:40 am

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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