Budget Competition, General Competition, Module 3, Product Category

Competing by being different: How KLM does it.

Many services in our industry look, feel and taste the same, so how can businesses compete? The answer is differentiation.  Here is one way that KLM differentiates.

About Ian W. McVitty

Teacher, Academic Advisor and Learner.


13 thoughts on “Competing by being different: How KLM does it.

  1. I found that is a great idea, using a dog to find the owner of a lost item! It’s so adorable, I don’t believe many airlines use this method. I think they have raised the competition level. 🙂

    Liked by 1 person

    Posted by Anonymous | October 16, 2014, 1:14 pm
  2. There are many ways to differentiate your business such as price, service, convenience, quality, etc. but this is a very unique example on how big corporations try to become more sociable and personal with the consumer. It is a great way but I would like to know if all the time/money put into the lost & found program is actually giving the a competitive advantage and is it worth it.


    Posted by sutton1010 | October 16, 2014, 11:29 pm
  3. Never heard or saw a facility like this. Makes me feel amazed and so adorable. On other hand, yes it is raising competition level up to great extend. I would love to see this facility at every posible public place where usually things get lost because I had an bad experience of losing thing.


    Posted by pooja | October 17, 2014, 2:58 pm
  4. I think this is a great way for this Swedish airline to differentiate itself from other airlines. This cute little dog gets lots of publicity, solves the problem for lost items and i’m sure he doesn’t cost that much. This is a cute, great and unique way for people to get their lost items back.

    Liked by 1 person

    Posted by Reanna | October 18, 2014, 6:34 pm
  5. The dog is so adorable!!! but what if someone is allergies to dog hair or saliva??? but I won’t !!! I think i will this way has a couple of advantages on the same competition.


    Posted by yu000148 | October 21, 2015, 2:46 pm
  6. And that’s why dogs are man’s best friend. Great idea for other big airports ! awesome vid!


    Posted by jacob | November 3, 2015, 12:30 am
  7. Where was that dog 3 years ago when I lost a bunch of things when travelling overseas with my baby!? That is a wonderful idea. Good job KLM!


    Posted by Gergana | November 4, 2015, 6:11 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
%d bloggers like this: