Case Studies, defensive strategies, Imitative strategies, Module 4, Proactive strategies, Product life cycle, Reactive strategies, Uncategorized

Lone Star and Social Media

LScreen Shot 2014-11-11 at 11.03.07 AMone Star Texas Grill has made use of Facebook, Twitter, Pinterest, YouTube and Instagram. Some of the scenarios this week will address their use and make suggestions.  Do you think Lone Star use the tools effectively?

How well do these tools support strategies for the mature stage of the product life cycle?

See page 285 in your text for a guide and use it during the case.

Lone Star Texas Grill web site.

About Ian W. McVitty

Teacher, Academic Advisor and Learner.


2 thoughts on “Lone Star and Social Media

  1. http://www.theblaze.com/stories/2014/11/10/pizza-hut-just-announced-the-biggest-change-weve-ever-made-to-its-menu/

    This made me think of marketing class, is Pizza Hut trying to expand their target market and come up with new uses for their products? This could potentially bring up the companies profits!

    Liked by 1 person

    Posted by Brittany Giles | November 11, 2014, 5:43 pm
  2. Brittany
    Thanks so much for your interesting comment. It seems that many companies are overhauling, repositioning and restructuring. I have seen Second Cup, McDonald’s, Lone Star and Pizza Hut.
    After watching your video, I figure they are like many chains. They want to introduce new products that differentiate them. New uses and even new users will happen hopefully.
    Have you had a Pizza Hut pizza recently? Expensive, right? I hope they watch the prices!


    Posted by Ian W. McVitty | November 11, 2014, 7:21 pm

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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