Module 5

Strategic Marketing Plan – the last module

A strategic Marketing Plan is covered in Module 5; the last step in MKT2235. It is a great way to tie all the modules together.
Open your notes for Module 5 and follow along these short videos and you will be prepared for this week’s class.  Take notes as you watch. The first video below is a brief introduction to the Strategic Marketing Plan.

About Ian W. McVitty

Teacher, Academic Advisor and Learner.


4 thoughts on “Strategic Marketing Plan – the last module

  1. Can’t wait to apply this knowledge in class.

    Liked by 1 person

    Posted by Kimberley McCullough | November 21, 2014, 1:30 am
  2. Thanks Kim…..I am sure your teams Mission Statement will be awesome. I look forward to reading it next week. What words did you find in the case that related to the business in the Westwind Resort?


    Posted by Ian W. McVitty | November 22, 2014, 12:00 am
  3. Hi Ian,
    is the Technique of making discounts for products that companies or restaurants use to increase their sell consider as market strategy?


    Posted by Anonymous | November 27, 2015, 2:22 am
  4. thanks Ian for our picturers


    Posted by Anonymous | December 6, 2015, 5:04 am

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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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