Hospitality Marketing One
MKT2235: Learning to solve customer problems in Hospitality
Course outline for Hospitality Marketing One, Winter 2016 (PDF)
2015-2016_MKT2235
Course Section Information for Hospitality Marketing One, Winter (2016) MKT2235 CSI Winter 2016
Hospitality Marketing 1 – Winter 2016
| WEEK | MODULES/CHAPTERS | |
| 1 | Introduction to Marketing 1 Course Outline Shapes Exercise Introduction to TBL Team Selection |
|
| 2 | Module 1: Chapters 1 and 2 IRAT and TRAT Team Result and Mini Lecture |
5% |
| 3 | Case 1: Sojourn in Jamaica Team discussion |
5% |
| 4 | Module 2: Chapters 3 and 4 IRAT and TRAT Team Result and Mini Lecture |
5% |
| 5 | Segmentation Game Positioning Exercise |
|
| 6 | Case 2: Hedonism ll (or Rideau Golf Case)Team discussion | 5% |
| 7 | Module 3: Chapter 1 (Competition) IRAT and TRAT Team Result and Mini Lecture |
5% |
| 8 | Case 3: Empire Szechuan Team Discussion | |
| 9 | Module 4: Chapters 7 and 8 IRAT and TRAT Team Result and Mini Lecture |
5% |
| 10 | Case 4: Lone Star Texas Grill Case Team discussion |
|
| 11 | Module 5: Chapter 5 IRAT and TRAT Team Result and Writing Mission Statement and SWOT Analysis |
5% |
| 12 | Writing Objectives and Strategies Planning at the Westwind Resort Mission Statement |
5% |
| 13 | Case 5: Planning at the Westwind Resort class | 15% |
| 14 | Final Exam Review | |
| 15 | Final Exam | 25% |
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Ian W McVitty
Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C
Creative Commons Licenced
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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