Final Exam – 25%

Your final exam will be different from most other courses you have taken at Algonquin.

You will be given a case study. based on a restaurant which has been doing well for some time, but is facing growing competition. The owners and manager need to come up with a plan for the future and this is where you come in.

You will receive the case study describing the situation in advance of the final exam.

The exam paper will consist of a large piece of paper measuring 17 x 11 inches which has five short answer questions, a Mission Statement question and a Marketing plan question.
The marketing plan question is drawn as a mind map.

Mind Map of Final Exam

Mind Map of Final Exam

The final exam is take home and you will have a day to complete and sign it back.  It is signed back on the scheduled exam date. You have the option of completing the exam on your own or with a partner.
If you choose to complete the exam with a partner, both students be required to sign out the exam paper.




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Ian W McVitty

Email: mcvitti@algonquincollege.com
Phone: (613) 727-4723
Drop By: H204C

Creative Commons Licenced

Creative Commons License
Hospitality Marketing One by Ian W. McVitty is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
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